I'm an NYC-based brand strategist and creative director. I build brand worlds across hospitality and culture, particularly concept-first work that spans identity, creative direction, photography and video, and spatial and experiential design.

I'm also a practicing artist. My work moves between photography, installation, and performance, exploring identity, individuality, and what it feels like to be seen. I've shown at the London Design Festival and have work in Global Health 50/50's This Is Gender exhibition.

The two practices aren't separate. Hospitality taught me how people move through space, what makes them feel held, how small details shape an experience. The art sharpened how I think about narrative, emotion, and audience. Both inform the way I approach brand work: concept first, always grounded in how something actually feels.